work
Kids Brand Store
Be The Thunder
Cinematic clothing commercial that focuses on emotional teenage stories
Brand Movie
Commercial
What we did
Kids Brand Store wanted to create a manifesto that focused on the emotional stories of being a teenager. A film with the purpose to stir emotions and target belonging, expression and identity. The film would follow numerous teenagers with different styles, backgrounds and lifestyles to then connect the dot with what they all have in common - Kids Brand Store
The Manifesto Film
The solution
We wanted to create stories that showed the whole spectrum of what it’s like to be a teenager, both good and bad. This was then tied together with the tagline ”Be The Thunder” to inspire teenagers to always dare to be themselves. We wanted the teenagers emotions to reflect in the cinematography and used colorful images and darkness to amplify these feelings.
1 main film (60 sec)
3 cut downs (30, 15, 6 sec)
4 aspect ratios (16:9, 1:1, 4:5, 9:16)
The film will be showed on tv4 throughout 2023.
Stills
Following the latest trends in fashion photography, the klient wanted flash based images to market their collections.
Team
Director Elsa Eliasson
Producer Sanna Thisell
Creative Director Philip da Silva
Director of Photography Mika Aberra
Still Photography Anna Mårtensson
Production Design Susana Vall & Emelie Eriksson
Editor Gustav Strimfors
Sound design Gabriel Lundh - the dome.
Original music Sebastian Furrer
Make up Anna Lundqvist
Gaffer Charles Ekström
Focus Puller Theodor Lundqvist