work
Indy Beauty
Love Your Hair
Colorful commercial that boosts your confidence
Commercial
The project
Indy Beauty is a vegan beauty company co-owned by YouTube-star Therese Lindgren and healthcare company Karo Pharma AB. Indy Beauty’s main focus is sustainability and they offer vegan beauty and hair products at an affordable price. Indy Beauty wanted to do a commercial in conjunction with the launch of their new haircare series.
The solution
The concept we created was a tribute to the shampoo hairstyle. The scene was set in a shower, although it wasn’t an actual bathroom. The films were conceptual with a focus on happiness to go with Indy Beauty’s slogan, “Love Yourself and Your Hair”. The hairstyles were constructed by one of Sweden’s leading hairstylists. We created 1 main film and 15 cut downs. All films were made in various formats in order to fit all devices and social media platforms. We also provided Indy Beauty with a series of stills from the shoot.
1 commercial
15 cut downs
22 stills
The result
The main film got over 100 000 views within the first week. Indy Beauty used one of the cut downs to raffle off a year’s supply of hair care products on Instagram. The material we created is extensive enough for Indy Beauty to launch more campaigns during the year.
Team
Executive Producer Gustav Stern
Producer Viktoria Jern
Director Philip W. da Silva
Director of Photography Bo Pärletun
Motion Designer & Editor Markus Nogueira Rosén
Makeup artist Ida Eriksson
Gaffer Calle Dahllöf