work
Lensway
The wardrobe of glasses
Expressive camera combined with 3D animation
Commercial
The project
Lensway is a contact lens and eyewear company with the largest stock of lenses in the Nordics. Lensway has been selling glasses since 2009. Since the company name mainly refers to lenses Lensway wanted to market themselves further to highlight their affordable range of glasses.
The solution
We wanted to create a concept that showed how Lensways glasses are so affordable that you actually can afford an entire closet of eyeglasses. Therefore, we decided to use animated transitions and unique camera movements to fit as many styles as possible in a short period of time, whilst creating a playful but modern feeling in the films. This was combined with complementary graphics that further described Lensways unique selling points.
2 commercials
20 cutdowns
How the film was made
The result
The campaign launched in September 2021.