The Dream Job

The project

Linklaters is a global law firm yet not very well known in Sweden. The goal was to increase brand awareness among Swedish law students and young professionals and to improve the number of applicants for their internship program. The campaign needed to stand out and attract attention.

The solution

We took advantage of Linklaters' compelling pink color, which the company itself uses less frequently. We got rid of everything redundant and focused only on the color and the story itself. In addition to the films, we produced stills and a campaign site. The campaign site illustrated Linklaters' distinct unique selling points as well as the specifics of the internship. The visitor would identify with the films and then be able to effortlessly click themselves forward to an elementary application form. The stills were used digitally, on the campaign site, on social media, and in print.

• 1 main film

• 5 cut downs

• 10 Stills

• Campaign website

The result

The campaign significantly increased brand awareness and the number of applicants to the internship program exceeded the goal by 437.5%.