Hyaluron Cellular Filler

The project

A lot of commercials that are released by Nivea are produced in other countries and lack the "Swedish feel" which makes it difficult for a Swede to fully engage with the product. Nivea decided to change this.

The solution

We used Carina Berg as the face of Nivea's skincare cream and created commercials within Nivea's graphical manner while adding a Swedish touch. We wrote a witty script where Carina jokes about how the cream's ingredients are difficult to pronounce to add a little humor.

• 1 commercial

• 3 bumpers

• Stills

The result

The commercial was broadcasted on TV simultaneously as bumpers rolled as pre-rolls on YouTube. The stills were used in various magazines such as Elle and also used in different reports covering Carina Berg.