work
Notar
Real Estate Superheroes
Unexpected still image campaign for real estate chain
Photography
Commercial
The project
Notar won the Real Estate Agency of the Year for the fourth consecutive year and wanted to communicate this in a striking and memorable OOH (Out of Home) advertisement as well as on their social channels.
The solution
Pentagram assumed that Notar's successes justified them calling themselves the superheroes of the real estate industry. By using Notar's graphic profile, we were able to transform five seemingly professionally dressed real estate agents into superheroes with humoristic attributes. A lot of work was put into the design, as there was an important balance to maintain between humor and clean design.
6 still images
3 different formats: (OOH, Print, Social Media)
The result
Notar currently uses the designs in various digital campaigns, printed materials, and on bus stops throughout the country.
Team
Producer Gustav Stern
Creative Director Philip W. da Silva
Creatives Nils Bremdal-Vinell & Markus Nogueira Rosén
Art Director Ebba Ekman Söderlund